I'm Gabriel Agu,
lead designer.

I enjoy designing digital products that help people and businesses, using qualitative and quantitative evidence to make decisions.

In 2012, I moved from Romania to the Netherlands to join Booking.com. Over the years, I learned a lot about conversion optimization, A/B testing, personalization, iconography, design systems and helping the design team at Booking grow from 20 to 250+ designers. Outside work, I've read almost every grimdark fantasy novel in existence, hiked on mountains all over Europe, and occasionally draw and paint.

Take a look at some project case studies, LinkedIn profile, pdf resume, old Behance portfolio or the occasional amateur photo.

If you want to get in touch: hello@gabrielagu.com

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Fun projects

Anagnosi Grimoire

The penultimate list of mostly grimdark fantasy series.

pick a book


Word game to kill time in waiting rooms anywhere in the world.

play a round


The to-do list combined with a prioritization system nobody asked for.

make a list